Colorists are essential members of a video or film production team because they are responsible for adding the final touch of the visual experience to the project. Their adjustments to the color and tone of the images create a cohesive look and feel throughout the project. This process, known as color grading, is a crucial step in post-production that can significantly impact the final product's mood, emotions, and overall aesthetic.

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In short, a colorist's role is to give the footage a consistent look that supports the message and emotion intended. 

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Straight out of the cinema camera, a video doesn't look as expected. It is dull, flat, uninteresting, and packed with information. Here is a quick example of before and after a color grade.